I’ve been working at Eventbrite as a UX designer for a 10-week internship last summer. I had the chance to work with incredibly qualified people and learn from an amazing design and product team. Here is a project I worked on this summer.

Our short-term goal for this project was to find a clever way to communicate product announcements and product updates to our users within the product. Our long-term goal was to create a whole in-product messaging system which allows Eventbrite to communicate with its users (product updates, customer support) but also users to communicate with each other (i.e. attendee asking questions to event’s organizer).

Process

We started this project with a detailed competitive analysis around notification systems and in-product messaging solutions. During this phase, we also talked to internal stakeholders at Eventbrite such as the marketing team who is releasing product announcements.

We designed different solutions for Eventbrite web platform but also for the organizer app. The challenge was to personalize notifications (being more intrusive only for features the user actually uses). We also thought about the user who visits the app only once or twice a year to avoid an overload of notifications.

Solution

Here is the solution we came up with. We designed a notification system which is able to display different types of content: text, images, video. It can also lead to different targets: a blog article, the help center or a walk-through. All the notifications and announcements live in a notification center where the user can easily go back. The idea was to make this notification center easily transformable into a messaging center.

Overview of the solution on mobile web

Overview of the solution on mobile web

Overview of the solution on the organizer app

Overview of the solution on the organizer app

We also designed an editor for our marketing team to manage this content.

Overview of the content editor

Overview of the content editor

I worked on this project with Jeff Zundel (Senior UX Architect). We made quick iterations thanks to great feedback from Eventbrite design team (especially the UX team) and from Laurent Sellier (VP of Product at Eventbrite) and Brian Beaver (VP of Design at Eventbrite).